BUSINESS GROWTH & OPERATIONS STRATEGYYour business should give you your life back.
I help successful Realtors build businesses that run without them — through operations, systems, and structure that hold even when you're not in the room.
DOES THIS SOUND FAMILIAR?Your business only works when you do.
You've built something real. And it's still completely dependent on you. That's not a hustle problem — it's a structure problem.
THE APPROACHOperations. Systems. AI. In that order.
Most people want to start with AI. We start with operations — because automating a broken process doesn't fix it. It speeds it up.
Business Freedom Blueprint
We identify the bottlenecks, determine what needs to change, and build the 90-day roadmap.
Business Freedom Intensive
Using the STACK Method™, we build the essential operating foundation through an eight-week guided implementation sprint.
Freedom OS Advisory
We continue strengthening the systems, team structure, cadence, and accountability through an ongoing private partnership.
STACK is not what you buy. It's how we get you results.
THE STACK METHOD™Five layers. Installed in the right order.
Most businesses skip layers. Layers installed out of order don't hold. Here's what we build — and why sequence matters.
Strategy
Layer S · Direction & decision filtersThe S layer defines your 90-day priorities and gives your team shared decision filters, so they can act without you.
Every decision routes back to you.
Your team acts on shared priorities.
Team Organization
Layer T · Roles, accountability & decision rightsThe T layer installs job clarity at every level through documented roles, clear decision rights, and accountability structures that do not depend on you to enforce them.
Everyone is busy, but the right things are not getting done.
Each person owns a clear domain and accountability is built in.
Architecture
Layer A · Workflows, CRM & systems designThe A layer documents how work gets done through repeatable processes, a properly configured CRM, and tools that work together instead of creating more complexity.
New hires need weeks of your personal time to get started.
Your SOP library and CRM guide the onboarding process.
Cadence
Layer C · Meeting rhythms & operational cyclesThe C layer creates structured operating rhythms that keep the team aligned, surface problems early, and move decisions forward without requiring you in every meeting.
Multiple scattered check-ins happen each week, but little gets resolved.
One focused operating rhythm produces decisions and clear next steps.
KPIs
Layer K · Dashboards, metrics & visibilityThe K layer replaces gut-feel management with a focused set of business-critical metrics your team can use before small issues become expensive problems.
You learn something is wrong when a client complains.
Your dashboard flags the issue before it becomes a crisis.
STACK is our methodology. It is what makes your results different from a generic consultant.
PROGRAMS & PRICINGOne method. Four ways to work together.
Every engagement is virtual. Every price is published. Every path starts with clarity.
Business Freedom Blueprint
$1,500
3-hour virtual deep dive · deliverables within 72 hours- Pre-session business questionnaire and CRM access
- 3-hour virtual deep-dive session
- Full operations and bottleneck audit
- AI opportunity assessment
- CRM and automation recommendations
- SOP priority roadmap
- Written 90-day action plan delivered within 72 hours
- Session recording
- Invitation into Freedom OS Advisory
The right first step. We diagnose exactly what is broken, map the fix, and hand you a clear plan, whether or not we work together afterward.
Book Your BlueprintBusiness Freedom Intensive
$3,500
Eight-week small-group implementation sprint · six businesses maximum- Weekly 90-minute live group implementation sessions
- Open office hours for questions and feedback
- Structured milestones using the STACK Method™
- Feedback on your actual workflows, tools, and team structure
- Three documented priority workflows
- Role and decision-rights map
- Weekly operating meeting cadence
- KPI scorecard
- Before-and-after Founder Dependency Score
- Final 90-day continuation roadmap
For founders who have the roadmap but need structure, support, and accountability to complete the implementation.
Inquire About the IntensiveFreedom OS Advisory
$1,500/mo
Weekly private working sessions · three-month minimum- Weekly private operational working sessions
- STACK Method™ implementation guidance
- Priority planning and decision support
- Templates, recommendations, and documentation support
- Review of workflows, team structure, systems, and KPIs
- Accountability and focused support between sessions
For business owners who want an experienced operator helping them improve the business while they and their team remain responsible for execution.
Apply for AdvisoryFractional COO
$4,000 to $6,000/mo
2 clients maximum · 6-month minimum · application only- Weekly leadership and operational planning
- Direct ownership of operational priorities
- Team accountability and meeting leadership
- Hiring, onboarding, and role development
- Project and implementation oversight
- KPI dashboards and executive reporting
- Cross-functional coordination
- Quarterly planning and growth infrastructure
For founders who need an operator inside the leadership team taking direct responsibility for execution, accountability, and operational performance.
Apply for Fractional COO“If your business feels chaotic, you need to talk to Erica.”
Not sure which level fits? Start with the Blueprint. We will diagnose what is broken and give you an honest recommendation on whether your next step is the Intensive, Advisory, Fractional COO support, or something simpler.
Book Your Blueprint · $1,500FREE DIAGNOSTICWhat's Stealing Your Freedom?
10 questions. Your lowest score is your highest-leverage starting point. Takes 2 minutes — the result might change how you see your whole business.
She understood what I was looking to do and actually went above and beyond. I would recommend her over anyone. Super efficient, super effective, super helpful, and lastly super patient.James Jenkins Luxury Real Estate Agent · Leverage Done Wright Client
THE OPERATOR BEHIND THE METHODI've been the bottleneck. That's why this works.
15 years in operations. 25 real estate offices scaled across the U.S. and U.K. I've sat in the COO seat for brokerages, property management companies, a hard money lending fund, and a title operation — and watched every single one hit the same wall: a founder who had become the system.
One brokerage I worked with had 40 agents and zero documented processes. Every transaction was a fire drill. Every onboarding started from scratch. Within 90 days we had SOPs, a working CRM, and a team that could close deals without the owner in every conversation. She took her first real vacation in four years that summer.
That's what this work actually looks like. I'm not a coach. I'm an operator. I don't tell you what to do — I come in, find what's broken, and build the system that fixes it.
ERICA DIONN WRIGHT · FRACTIONAL COOWhy freedom has to extend beyond business.
Leverage Done Wright is built around one belief: freedom should be accessible. Steven's Wings is our nonprofit partner, providing travel and life-expanding experiences to young people who would not otherwise have access. Every business we help run better creates capacity to extend that mission.
Learn About Steven's Wings